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CREATIVE STRATEGY COACH

STOP
MAKING ADS.

BUILD STRATEGY
INSTEAD.

I coach creative strategists to turn instinct into strategy.

Creatives trained
20+in-house · agency · freelance
Years in DTC
5+strategist → lead → coach
Output increased
3xin fewer hours
01 · THE PROGRAM · COHORT 04 · 2026

One program. Built for you.

COHORT 04 · 2 OF 5 SEATS LEFT
90-Day Creative Strategy Intensive

Get to the Next Level

12 weeks to step into the next strategist seat:
the $100k+ role, the clean systems, the leadership.

$1,000/mo 3 months · or $2,500 upfront
  • Weekly 1:1 + async reviews of your live work.
  • Built around your accounts. No templates.
  • Monday to Friday Slack support.

How the 90 days work

Phase one

Build

We find exactly what's holding you back and fix it. Together. Live. And personalized.

Phase two

Evolve

We build your system from scratch, inside your actual accounts.

Phase three

Own

You lead. I sharpen. You leave with a system that works without me.

02 · WORD OF MOUTH

From the people I've been in the room with.

"
My hit rate nearly doubled.  I skipped two years of trial  and error in a few months.
Evan Murillo Creative Strategist · Luhxe
"
He was instrumental in making complex metrics easy to grasp.
Juan Pablo Benavídez Lead Editor · AG1
"
Sam turns creative testing into easy, understandable frameworks. One of my favourite people to brainstorm with.
Alysha Boehm Performance Creative · Motion
03 · ABOUT / SAM AL ESAI
Work less
TO MAKE MORE.

I've worked every seat in creative strategy up to creative director. The lesson the whole way: chasing hits doesn't win. Sharp strategy does. And working harder rarely gets you there. Now I teach strategists to do the same.

Over one focused 90-day intensive, we cut the busywork, sharpen the calls that matter, and turn your instinct into a system you own and that scales.

BOOK A CALL

Let's get you
unstuck.

Bring me your problem, leave with a plan. Free. 30 mins.